We have a client who consistently gets only a few people to attend a seminar, but enough for a solid return on investment. Clarifying the purpose of the seminar approach and understanding it's potential and limitations help to utilize seminars as an effective marketing method. Patience and consistency are required for any marketing method. It's clear that seminars can be misunderstood. The various elements are all equally important. The element of consistency is no less important than asking for an appointment.
The interest in the details of the 401(k) exit strategy has been great. I am now an affiliate of the company that trains advisors on the details of getting a prospective clients money out of their 401(k) plan without consequences. Give me a call if you have an interest in creating an entirely new and exciting market.
Have you wondered how you could get to the seven trillion dollars that are in 401k plans? So has everyone else. How would you like to be able to market to investors in 401k plans and also be able to get the money out of their plans. Well, now it can be done. We have always been concerned with producing seminars aimed at anyone under age 60 because of the lack of availability of their 401k money. Since we can now access to that money, seminars to that demographic now make sense.
We have located a resource that trains on the details of how to extract 401k money without the traditional requirements. Reaching employees with their money locked up in 401k plans is a bonanza that shouldn't be ignored. I can get you the methods and the marketing expertise that will reach this demographic.
Go to the contact page and give me some info on how to get in touch with you if you are interested in the details. Don't be shy. I won't "sell" you, but the details take about a half hour and you will have questions.
The most frequently asked question is "What's working?" It's our responsibility to get something in the mail properly, but we can't get repeat orders if people don't show up at seminars. The formula or recipe includes an ingredient that most advisors simply don't clearly understand. The absolutely most important part of a mailing is the message. If the message is wrong, nothing works. Our competitors say, mail more, or mail fancier, or mail a better list. In other words, just spend more money. I don't blame them. That's all they have to offer. I spend a majority of my days researching products and processes. That gives me tremendous insight into what the typical producer must do to get and reach an audience. The 7 Ways seminar is a the product of my research. It works, it's easy to present, easy to make appointments, easy to segue into a fact finder, easy to build a plan for each prospect and sell them what they actually need and want. It all flows. Take a serious look at our flagship seminar. You won't regret it.
"Offenses will come". There are life circumstances so difficult that your practice, marriage and even very existence will be at risk. Life throws curve balls just when you're hitting fastballs out of the park.
How do you survive when your world is collapsing? How does your profession, any profession, overcome the impossible? Is it worth it?
Six and a half years ago an avalanche of pain and despair invaded our wonderful life. I couldn't fix it and even today, it is gone unrepaired. My wife, Carol, received a call from a frantic teenager. She was using our daughter's cell phone to tell us that Kristin, our 19-year-old daughter, was on her way to an emergency room. She was unconscious and unresponsive. Kristin was driving, with her friend from a dinner party when she mentioned that her face was numb. She started driving erratically and her friend implored her to pull over. Kristen managed to stop the truck, grabbing the door latch and falling out of the truck into the highway. A passerby helped Kristin’s friend get her off the road then called 911. The paramedics were transporting Kristin when her friend made the call to Carol. Family arrived, almost simultaneously, at the emergency room to discover that Kristin had a brain hemorrhage. An arterio-venous malformation in her brain had caused an aneurysm and the artery wall couldn't hold the pressure.
After surgery, and three days of agonizing despair, the neurosurgeon informed our family that there was no hope of recovery. She died that night. With her death came emotions that I am not able to describe. I've attempted, many times, to describe the difficult life experience associated with losing a child. I have failed miserably to accurately communicate how it affects a parent.
During and after the funeral, the shock of the event allowed Carol and I to remain calm, and collected. We had things to be done. The passage of time brought reality. She wasn’t coming back. Our other children were willing to help. In looking back, we did a poor job of actually helping them as they were helping us. Only days, perhaps weeks had passed and we realized that we were actually quite dysfunctional. Achievement requires motivation. Our motivation was sabotaged. When your day begins with a decision on getting out of bed, the rest of the day doesn't go so well.
It would take much more room than I have here to describe what has happened over the last six years that have been serious roadblocks to recovering function and ultimately, real achievement in my work. Carol and I now walk with an emotional and even spiritual limp, but we walk and even run at times. It's not smooth or even pretty at times, but we’re quite functional. We had to function in short bursts. We had to learn how to task for short periods of time. I no longer had long-term goals. Sometimes my long-term goals were one hour. Sometimes we had to make it through the next few minutes; a few more and on, and on. A former divorce did not affect me like this. Financial collapse did not affect me like this. A handicapped older child did not affect me like this.
This event brought me to the point of surrender. I couldn't fix it and move on. I could only live with it and keep moving. Yes, I gained weight. Yes, I became short tempered. Yes, I became intolerant. However, Carol and I are still very happily married and best friends. All the kids and grandkids are well financially and physically. Our businesses are thriving. Our faith is strong. Our relationships with other people almost all survived.
If something major has happened to you and you're struggling in confusion and difficulty, it is survivable. You can do this. It is likely that a series of events or even one major event will affect your ability to perform. You're either going through extreme difficulty, will go through extreme difficulty, or have gone through extreme difficulty. You must still function. You must still plod forward.
Narrow your field of view so you can remain focused on the important issues. Block out distractions generated by people, circumstances and events. Other people are usually the source of roadblocks to continuing achievement, so you may have to avoid a few of them.
You still have to prospect for your practice. You can shorten goals to weeks, days, hours, or even minutes. You can still have great relationships with the ones you love and achieve wonderful things in your work. You can overcome depression, if not get rid of it. You can overcome financial pressures, relationship pressures, physical difficulties, failures, and almost anything with a strong faith and an understanding that the future is still bright.
Life events are not always financial. However they can add financial stress to the equation. Many of them can’t be avoided. Self-employment requires self-motivation and that’s extremely difficult to maintain when your mind is invaded with worrisome distractions. The people you love are depending on you. It’s lonely and nobody understands, but they don’t have to understand. You’ve heard stories about strong people surviving huge setbacks. How do normal, every day people get through it all? With a quiet determination that they will not be defeated.
Since prospecting for new clients is an activity, it requires a clear and motivated state of mind, or it requires a determined spirit. A determined spirit will do if that’s all you can muster.
I write articles like this for thinkadvisor.com each month. There are over 110 on prospecting for new clients. Many of the ideas are transferrable to other professions. Just type in Kim Magdalein in the search.
This is a very special holiday. It honors those who have paid the ultimate price. They have given their lives. They can't read this or any other article on how much we appreciate them. We are taking time off from our daily routine to remember them. However, we are the ones who benefit. We are free to choose because of them. We are free to achieve because of them. We are safe because of them. We are comfortable because of them. We are alive because of them. Today, there are many young men and women who are enlisting in our armed forces to continue the legacy of those who have gone before. They may be called upon to go into harms way. In memory of those who have given it all, may we be mindful and pray for those who will follow. There are many reasons that people join armed services, but someday, no matter what their purpose was, they may lose their lives protecting the rest of us. It's a noble cause, a noble profession, sometimes thankless. It shouldn't be so.
I'm certain that someone who has lost a loved one or close friend in the service of our country is reading this. I just want you to know that this American appreciates, with all my heart, those who have died so that we may enjoy the freedoms of this, the greatest country that God has ever allowed to exist.
This is a question that many answer in the negative. what is an"good speaker"? It's actually someone who connects with the audience. There is a difference between a "good speaker" and someone who can influence opinion while speaking before an audience of any size. I think the better terminology would be"good influencer". TED talks can be found on youtube.com. As you observe the speakers, you may notice that the presenters, by and large, are not what people would call good speakers. However, they do persuade. Most of them actually read a prompter with a narrative that was written with feeling and passion for the subject. The subjects usually fit the presenter. They are very comfortable with their subject and have great conviction about the subject matter. That conviction is projected to the audience. I have presented to audiences of all sizes and on various topics. The response from the audience has varied. The subjects I am most passionate about have received the best audience acceptance. My performance must be respectful of the time that the audience has invested. They are taking a certain amount of time out of their lives to listen to what I have to say. I must deliver a message that has value. If it has no value, even the best presenters will not connect. Subjects that are presented by passionate speakers are always well received.
My speaking history began with a passionate disdain for speaking, however, I knew that my career was dependent on overcoming my fear of presenting. Accepting failing grades in school in order to avoid a 2 minute book report was normal. I failed an entire year of English because of my refusal to present. So, I am no stranger to this phenomenon, but the embarrassment of failing is worth the achievement of improvement.
When presenting your practice, remember to discuss those elements of what you do that you are passionate about. Tell stories that illustrate your passion. Your audience will connect.
The 7 Ways Retirees Crack Their Nest Eggs seminar has gotten a lot of inquiries. There is some confusion about what it does and why it works so well with consumers. Other seminars that have been offered have not delivered very well in their actual content. The consuming public is wary of promises by the Social Security seminars, for instance. Quite frankly, when it comes to Social Security the options are now obvious and the consumers get that. When agents continue to mail about a subject that can't be changed it is obvious to me that whoever shows at the seminar will feel as though they may have been misled. It can create some problems for future seminars also.
When you offer a seminar that covers a range of topics, any one of which, if handled incorrectly, could become a financial problem, then the attendees feel that they can get some real help. That's what 7 Ways does. Also, when you take a shot at one major topic, if that one fails it's very hard to switch to another topic after the fact.
When you actually make the appointment, it has a better chance of going somewhere as the planning is offered.
The new version of the 7 ways Retirees Crack Their Nest Eggs seminar is now available. The new updated version of my classic presentation features seven concepts that every retiree needs to consider. The seminar leads a prospect to an appointment and a natural fact finding opportunity. This seminar allows the presenter to open doors on all of the clients' possible concerns. Then in the fact finding interview the presenter will be able to uncover the client's weakest financial hotpoint and address those concerns. This seminar is supported be y a complete system that I created. It is the seminar that brought in over $100,000,000 of annuity premium in just six years. Take a look at the 7 Ways seminar. It has consistently received a very good response in all markets.