It's puzzling to me that I am rarely asked what is the most important element of a successful mailing. I'm sure it's because the seminar mailing industry is woefully untrained on what does and does not work. My competitors are all printers. They know little to nothing about what people want or need in retirement. When a consumer receives a financial seminar invitation, they are not looking for a free meal if they are potentially a good prospective client. They are looking for financial solutions to their problems. so, it's your job to find out what their problems are and develop solutions that they will gladly pay you to make them go away.
Our mailers address the most important topics that a majority of seniors must address on a time limited basis. There is a great sense of urgency to solve financially devastating problems. So, people will come to see what you have without requiring you to feed them. The real advantage we have in the financial seminar industry is our attention to details that matter.
Kim has personally presented over 800 seminars and produced over 15,000 for other producers.