Sometimes it's very difficult to present a seminar and offer complete disclosure. It's almost impossible to cover all of the details of what a professional does in a practice creating documents or selling products. However, there is a way to avoid lack of disclosure. Telling stories about the use or failure to plan well can be very powerful and can avoid the necessity of explaining the comprehensive details of how to implement the plan. Seminars are definitely powerful and can get your point across, but too many technical details can put an audience to sleep, figuratively, or at best confuse them into indecision. Stories about people are always welcome and are enlightening and even entertaining. They should be used profusely. A seminar audience will always love a good story, but they may not care for how the product works.
I was told a story by a car salesman. He said that a little old lady arrived on his lot. He greeted her and proceeded to show her around. After explaining the features of a particular car she liked, she became quite irritated. She asked if the car would get her safely to her grocery store and to church. The salesman assured her that it would. She told him to stop wasting time and write it up. Lesson learned. An old Dale Carnegie saying still holds true. "See Jim Jones through Jim Jones eyes and sell Jim Jones what Jim Jones buys".
We were wondering why attendance has spiked. Carol and I have had several discussions and our conclusion is that since the stock market is doing so well, maybe folks are more open to more information. In any case more people are coming to seminars. I thought that the day when we saw a 2% response was long gone, but an agent out west just had 115 reservations on a 5,000 piece mailing. Astounding! We haven't seen those numbers in over 8 years. He is offering a modest meal at a Bar B Q restaurant. Others in New England and Ohio have gotten great results. There are still some tougher areas, but all areas are seeing a surge.
Kim has personally presented over 800 seminars and produced over 8,000 for other producers.