The most frequently asked question is "What's working?" It's our responsibility to get something in the mail properly, but we can't get repeat orders if people don't show up at seminars. The formula or recipe includes an ingredient that most advisors simply don't clearly understand. The absolutely most important part of a mailing is the message. If the message is wrong, nothing works. Our competitors say, mail more, or mail fancier, or mail a better list. In other words, just spend more money. I don't blame them. That's all they have to offer. I spend a majority of my days researching products and processes. That gives me tremendous insight into what the typical producer must do to get and reach an audience. The 7 Ways seminar is a the product of my research. It works, it's easy to present, easy to make appointments, easy to segue into a fact finder, easy to build a plan for each prospect and sell them what they actually need and want. It all flows. Take a serious look at our flagship seminar. You won't regret it.
Kim has personally presented over 800 seminars and produced over 8,000 for other producers.