Increasing Attendance

We are experiencing increased attendance in almost every market. There are a few tough markets for seminar mailings, but a majority of areas are improving. However, attendance is not the most critical factor in seminar success. In fact, no single element is more critical than others. When you place too much weight on attendance you may pay less attention on other areas like presentation material or performance. I recently presented a seminar with eight couples attending. I was able to make appointments with 100% of the attendees. If I had 16 couples attend and made appointments with eight couples, that seminar is less successful. I have had discussions with presenters who make 10% appointments. Attendance won't help that presenter. There's something wrong with the presentation. Placing responsibility where it should be and concentrating on weak spots is how all successful endeavors have improved. I am not saying that attendance is unimportant, it's just not the only important aspect of seminar marketing.