Creating Value

What is the value proposition for your seminar? How will you offer that value to potential seminar attendees by use of the mailer? What if your value proposition isn't very exciting? In fact so dull that nobody cares. We had an advisor who invited people to Ruth's Chris Steakhouse to present a seminar. He had very few attendees. Why? Because he offered them information they could find on Google. So, the value proposition was obviously not food because 5,000 people didn't care. Here's a clue. They want information that will change their lives for the better, but it must be something that nobody else has offered. The way you do that is to bring up the problems that they are unaware of, help them to be concerned and then offer the solution. Of course, the solution will happen over the conference table.