Seminar Honesty

Sometimes it's very difficult to present a seminar and offer complete disclosure. It's almost impossible to cover all of the details of what a professional does in a practice creating documents or selling products. However, there is a way to avoid lack of disclosure. Telling stories about the use or failure to plan well can be very powerful and can avoid the necessity of explaining the comprehensive details of how to implement the plan. Seminars are definitely powerful and can get your point across, but too many technical details can put an audience to sleep, figuratively, or at best confuse them into indecision. Stories about people are always welcome and are enlightening and even entertaining. They should be used profusely. A seminar audience will always love a good story, but they may not care for how the product works. 

I was told a story by a car salesman. He said that a little old lady arrived on his lot. He greeted her and proceeded to show her around. After explaining the features of a particular car she liked, she became quite irritated. She asked if the car would get her safely to her grocery store and to church. The salesman assured her that it would. She told him to stop wasting time and write it up. Lesson learned. An old Dale Carnegie saying still holds true. "See Jim Jones through Jim Jones eyes and sell Jim Jones what Jim Jones buys".